During this immersive course, you will engage in self-reflection and practical implementation. Collaboratively, we will assess your art practice, supportively analyse your processes, and gather insightful peer feedback to guide the development of your professional practice. Our focus will be on identifying your values and beliefs, aligning them with the essence of your artistic expression.
Throughout the course, we will work together to develop:
- Artist Statement: Craft a compelling and authentic narrative that communicates the essence of your artistic journey.
- Supportive Group Critical Sessions: Participate in sessions where constructive feedback from peers will be instrumental in refining your artistic approach.
- Process Development: Explore and enhance your creative processes, ensuring a dynamic and evolving artistic practice.
- Portfolio Showcase: Showcase your evolving body of work, encapsulating the progress and depth of your artistic exploration.
This course is designed to provide a transformative experience, guiding you towards a more refined and meaningful presentation of your art.
Gaining a clear vision and deeper understanding of your art practice is pivotal in fortifying the market strategy that is essential to advancing your art business. Our course employs tool-based learning to furnish you with the resources necessary for implementing self-managed marketing. Simultaneously, we will explore methods to strike a harmonious balance between creating artwork and effectively promoting it.
Together, we will focus on developing proficiency in the following key areas:
- Social Strategy: Craft a strategic approach to leverage social media platforms effectively, enhancing your online presence and audience engagement.
- Mailing List: Learn to build and maintain an impactful mailing list, a powerful tool for direct communication with your audience and potential collectors.
- Web Presence: Develop and optimise your online presence, ensuring that your artistic identity is well-represented in the digital realm.
- Artist Curriculum Vitae: Create a comprehensive and compelling artist curriculum vitae that showcases your achievements and credentials.
- Communications & Networking: Hone your communication skills and networking strategies to establish meaningful connections within the art community and beyond.
This comprehensive approach to marketing and self-promotion aims to empower you with the tools and insights needed to navigate the delicate balance between artistic creation and effective promotion, fostering the success and sustainability of your art business.
Eamonn B. Shanahan, a visual artist and director hailing from Ireland, currently resides in London, UK. He holds an undergraduate honours degree in Fine Art & Lens Based Media from Crawford College of Art & Design, Cork, and a master’s degree in Creative Producing & Theatre Studies from the Royal Central School of Speech and Drama, London. Eamonn has been an active professional in the field since 2013.
With a rich background in the arts, Eamonn has played a pivotal role in nurturing the artistic development of numerous practitioners, including visual artists, musicians, singers, and actors. His contributions extend across private consultations, his role as Director of Nua Collective, and his position as a lecturer in Performer Development at third level. Eamonn’s diverse experience underscores his commitment to fostering artistic growth and excellence within the creative community.
At times, we find ourselves deeply immersed in the midst of our endeavours, making it challenging to perceive what lies right before us. This course is designed to provide you with an opportunity to step back, assess your current position, and then zero in on your next steps.
Throughout the course, you can expect to gain:
- Accountability: Establish a sense of responsibility and ownership for your journey, ensuring progress and growth.
- Confidence: Build confidence in your abilities and decisions as you navigate your path forward.
- Focus: Sharpen your focus by identifying and concentrating on key aspects of your personal and professional development.
- A Plan: Develop a strategic and actionable plan to guide you towards your desired goals and aspirations.
- Discovery: Uncover new insights and perspectives that contribute to a deeper understanding of yourself and your objectives.
- Motivation: Ignite and sustain motivation, fostering a positive and dynamic mindset throughout your journey.
- Stability: Cultivate a sense of stability and balance, providing a solid foundation for your ongoing endeavours.
This course aims to be a transformative experience, offering you the tools and support needed to navigate your path with clarity and purpose. We will assist you but you will only get what you put into it, so prepare to work hard and create harder!
- Course Duration: 9 weeks (8 x 2 hour classes + 1 x 20 min One-2-One)
- Course Fee: €325 / £285 (incl. Online Transaction Fee)
- Course Deposit: €40 / £35 (incl. Online Transaction Fee)
- Start date: Wednesday 10th January 2024
- Class Time: 7.30 – 9.30pm via Zoom
- Who: Artists of all disciplines and stages.